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Weight Room Technology Boosts Sports Performance

In weight rooms across the country, top-flight sports teams are generating data from student-athletes beyond just how much weight is on the bar and how many times they can lift it. “Right now, you go to the weight room and you lift weights, the information you have access to is your sets, your reps and how much weight you moved,” says Jacob Rothman, co-founder and CEO of the fitness technology platform Perch.

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