Here at Catalyft Labs, Inc. (“Perch”), we are committed to preserving your privacy and
being transparent about how Perch uses information collected through its online fitness
inform you of our policies and procedures regarding the personal information we collect
and use when you use the Services. Any capitalized terms not defined in this Policy
have the meaning assigned to them in our Terms of Service.
As used herein, the term “Participating Organization” means any organization or entity
that has entered into an agreement with Perch regarding the use of the Services by the
Participating Organization’s members, employees, or students (as applicable) in the
Participating Organization’s weight room or similar athletic space.
As used herein “Athletes” are “Users” affiliated with a Participating Organization that
do not have supervisory authority over other athletes. “Administrators” are users
affiliated with a Participating Organization that have supervisory authority over athletes
affiliated with that Participating Organization. Administrators have access to all of the
data associated with Athletes they supervise. As a non-limiting example, a Participating
Organization’s strength and conditioning coaches and trainers are typically
Administrators. Each Administrator is either a junior Administrator or a senior
Administrator. Each Participating Organization has one or more senior Administrators
who determine which Athlete accounts each junior Administrator will have access to.
2. Information Collected
When you use the Services, you will have the opportunity to provide us with some
information directly. For example, some functions of the Services require you to register
for an account, where we may ask you for your email address and preferred username.
As another example, we may also collect other information you directly give us as you
build your profile on the Services, such as your name, username, password, and email
address. You may also have the option to submit additional information such as your
age, gender, height, and weight.
Our devices monitor your movements and collect data to calculate a variety of metrics,
such as your repetitions, velocity and force. The data collected varies depending on
which workout you engage in. Collected data includes video data as well as the
positioning of your body throughout your movements. When our devices record your
performance, data recorded on the device is transferred from the device to our servers.
- Information Automatically Collected
Whenever you interact with our Services, we automatically receive and record
information on our server logs from your browser or device, which may include your IP
address, geolocation data, device identification, “Cookie” information, the type of
browser and/or device you’re using to access our Services, and the page or feature you
requested. “Cookies” are identifiers we transfer to your browser or device that allow us
to recognize your browser or device and tell us how and when pages and features in our
Services are visited and by how many people. You may be able to change the
preferences on your browser or device to prevent or limit your device’s acceptance of
cookies, but this may prevent you from taking advantage of some of our features.
Our advertising partners may also transmit Cookies to your browser or device, when
you click on ads that appear on the Services. Also, if you click on a link to a third party
website or Services, a third party may also transmit cookies to you. Again, this Policy
privacy policies and practices. Please be aware that cookies placed by third parties may
continue to track your activities online even after you have left our Services, and those
third parties may not honor “Do Not Track” requests you have set using your browser
We may use this data to customize content for you that we think you might like, based
on your usage patterns. We may also use it to improve the Services – for example, this
data can tell us how often users use a particular feature of the Services, and we can use
that knowledge to make the Services interesting to as many users as possible.
3. Disclosure of Information
Administrators will be able to access the data of Athletes that they supervise (as
determined by the relevant senior Administrator). An Administrator with access to
your account will have access to both your demographic information (e.g., name,
gender, sport, age, height, weight) and the data collected from your use of the Services.
Additionally, both junior and senior Administrators will be allowed to share your
information with other Administrators at the Participating Organization in which you
were using the Services. There may be instances in which administrators contact
individual users via the email addresses provided. The purpose of the contact will be
solely to solicit feedback with the intention of improving the product. Perch will ask for
permission from organization admins prior to soliciting feedback from individual users.
Third Party Service Providers
We also employ other companies and people to perform tasks on our behalf and need to
share your personal information with them to provide products or services to you.
Unless we tell you differently, our agents do not have any right to use the personal
information we share with them beyond what is necessary to assist us.
Publicly Accessible Information
Please note that if you submit any of your personal information to a portion of the
Services that is accessible by other users, including an online forum or comment section,
other users will be able to see that personal information. Accordingly, only include
information in such submissions that you are comfortable sharing with third parties.
We may allow advertisers and/or merchant partners (“Advertisers”) to choose the
demographic information of users who will see their advertisements and/or
promotional offers and you agree that we may provide any of the information we have
collected from you in non-personally identifiable form to an Advertiser, in order for that
Advertiser to select the appropriate audience for those advertisements and/or offers.
For example, we might use the fact you are located in Boston to show you ads or offers
for Boston businesses, but we will not tell such businesses who you are. Or, we might
allow Advertisers to display their ads to users with similar usage patterns to yours, but
we will not disclose usage information to Advertisers except in aggregate form, and not
in a manner that would identify you personally. Note that if an advertiser asks us to
show an ad to a certain audience or audience segment and you respond to that ad, the
advertiser may conclude that you fit the description of the audience they were trying to
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to
contact us to prevent disclosure of personal information to third parties for such third
parties’ direct marketing purposes; in order to submit such a request, please contact us
We may choose to buy or sell assets, and may share and/or transfer customer
information in connection with the evaluation of and entry into such transactions. Also,
if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go
through some other change of control, personal information could be one of the assets
transferred to or acquired by a third party.
We reserve the right to access, read, preserve, and disclose any information that we
believe is necessary to comply with law or court order; enforce or apply
our Terms of Service and other agreements; or protect the
rights, property, or safety of Perch, our employees, our users, or others.
We may de-identify your personal information so that you are not identified as an
individual, and provide that information to our partners. We may also provide
aggregate usage information to our partners (or allow partners to collect that
information from you), who may use such information to understand how often and in
what ways people use our Services, so that they, too, can provide you with an optimal
online experience. However, we never disclose aggregate usage or de-identified
information to a partner (or allow a partner to collect such information) in a manner that
would identify you as an individual person.
4. Modification / Deletion of information
Through your account settings, you may access, and, in some cases, edit or delete the
following information you’ve provided to us:
- name and password
- email address
- user profile information, including images
- Age, weight, height, and gender
The information you can view, update, and delete may change as the Services change. If
you have any questions about viewing or updating information we have on file about
you, please contact us at email@example.com
If you request, we will remove your name and all other personal information that you
have provided from the Services. Please understand, however, that it may be impossible
to delete this information completely, due to backups and records of deletions. In
addition, please understand that, if you request removal of your information, you will
be unable to utilize associated features of the Services. You may not request the removal
of de-identified, anonymous, or aggregate data from our databases.
We endeavor to protect the privacy of your account and other personal information we
hold in our records, but unfortunately, we cannot guarantee complete security.
Unauthorized entry or use, hardware or software failure, and other factors, may
compromise the security of user information at any time.
6. Children Under 13 Years of Age
Children under the age of 13 are not permitted to use, access or register for the Services
in any way. We do not knowingly collect or solicit information from anyone under the
age of 13. If we learn that Perch has collected personal information from a child under
the age of 13, we will delete that information as quickly as possible.
Perch reserves the right, at its sole discretion, to modify this Policy at any time and
without prior notice. If we modify this Policy, we will either post a notification of the
modification on our website or otherwise provide you with notice of the change. The
date of the last modification will also be posted at the beginning of this Policy. It is your
responsibility to check from time to time for updates. By continuing to access or use the
Services, you are indicating that you agree to be bound by any modified Policies.
If you have questions about this Policy, or about our use of your information, please
contact us at firstname.lastname@example.org.
Catalyft Labs, Inc.
288 Norfolk Street,
Cambridge MA 02139